Tips to create a brand identity in a shared office space

Building a brand identity stems from a company’s beliefs and principles and it all starts right from the physical space. The workplace environment plays a key role in boosting productivity and business growth. 

Different workplaces shape a brand’s image differently. How does shared office spaces help? Shared office spaces flourish with vibrance and a positive atmosphere, It holds various opportunities for companies to grow. Here are some tips that may help a business establish its brand identity in shared offices. 

1.Make Connections 

One of the fastest ways to establish a business is networking with other businesses and expanding. A shared office space shelters a thriving community of various businesses and offers the perfect place to connect with them. Business development teams can easily kickstart a conversation within their office campus, engage in various events, and build potential relations. The more they meet, the better the chances to grow and expand. 

2.Let the Layout Speak 

A CBRE research shows that even after remote work making its way, 87% of employees still believe that physical office space is important for business(1)

A great office is important to collaborate, innovate, and create a brand image. The office layout can make a big impact on branding. Agility is a new rage; businesses should opt for models that encourage teamwork and communication. Space should be organized to add fluidity and seamless integration. This gives the employees a chance to communicate freely with each other. Such a layout inspires productivity, innovation, and represents a cornerstone of the future workplace.

3.Listen to your employees 

Looking to build a people-centric brand image? 

The answer is right there in the question – listen to people. 

Millennials and Gen Z are the current and future workforce globally, and they expect more than just attaining a job role. They want to be heard as they come with innovative ideas to transform the workplace. A JLL India report states that 80% of high performers missed the office during the pandemic(2). This clearly shows that employees need an ideal workplace to outshine and take the business to newer heights.

4.Go green

Going green for business means stepping beyond indoor plants and involves implementing green building philosophy. 

Incorporating sustainable options in the office building includes using recycled construction materials, harnessing natural energy, reducing wastage, allowing better employee wellbeing, and much more. A study mentioned in a Forbes article shows that green buildings boost cognition by 26% and reduce sickness-related absences by 30%(3)

Inculcating green philosophy in the work culture represents the brand as future-forward while being ecological, helping attract new businesses for expansion. 

5.Design Your Identity 

Every workspace tells a story through its design which brings out its unique identity. Personalizing the office interiors is the best opportunity to reflect brand values. The minute one enters an office, they should instantly be familiarized with the culture of the place. For instance, 

– Bright colours depict vibrant work style 

– Design patterns like murals or graffiti reflect creativity 

– Statement-making designs like an impactful logo at the entrance reflect  boldness 

Implementing design elements highlighting the culture reinforces the brand image in existing employees and attracts fresh talent.

First impression is the last impression – that’s exactly what a shared office space helps the businesses create by providing the space to create a harmonious balance between physical attributes and values. At BuzzWorks, brands have the flexibility to design their workspace as per their requirements, assisting them to build their brand as they leverage the thriving youthful atmosphere of the place. 

Citations 

  1. 2020 GLOBAL OCCUPIER SENTIMENT SURVEY: The Future of the Office
  2. In times of uncertainty, what does a good employee experience really look like?
  3. A Green Office Equals A Productive Office

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